Project 05
BOLD ROBOTICS REIMAGINED: A NEW AND MODERN VISUAL LANGUAGE
Brand Identity Design | Slogan Generation| Web Design | Brand Collateral Design
A brand designed
to disrupt
Since 2017, Bold Robotics has been redefining the greenhouse and nursery business, one innovative solution at a time. Their automation products have changed the game for growers across North America and continue to redefine what’s possible in the industry.
With this in mind, The Ripple team was tasked with the exciting challenge of bringing an inspiring visual to their unique story.
CONVEYING INNOVATION & DEPENDABILITY
The Bold Robotics brand identity was designed to reflect the company’s forward-thinking ethos and support its commitment to excellence in engineering and manufacturing. The hexagonal icon, resembling a nut or bolt head, serves as a symbol of reliability. Its shape, suggestive of cyclical repetition, immediately connects to the automation sector. This comprehensive design marries the contemporary hexagonal icon with precision-cut lettering, resulting in a unified and futuristic visual identity suited for the ever-advancing greenhouse industry.
PROFESSIONAL PRESENTATION WITH A CUSTOM EDGE
Having tangible materials represent their brand makes Bold Robotics personable to potential clients and business partners. Consistent, eye-catching designs throughout all their brand materials present a professional image, equipping them to take on any client request.
DISTINCT ELEMENTS WITH UNLIMITED APPLICATIONS
A successful rebrand launch depends on consistent brand usage in all facets of everyday operations. For Bold, this included featuring the brand on well-designed, high-quality custom apparel so employees become brand ambassadors inside and outside the workplace.
INCREASING BRAND VISIBILITY
Bold Robotics’ custom-branded apparel plays a pivotal role in their marketing strategy by enhancing brand visibility and team cohesion. Each piece of branded apparel serves as a walking reminder of Bold’s innovative products and the talented team that manufactures them.
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ESTABLISHING A BOLD
PHOTOGRAPHY STYLE
Adding a consistent professional photography style to Bold Robotics’ website was a crucial step in communicating who Bold is. The images included throughout their website and in their image gallery effectively display their intricate processes in a descriptive style that compliments their brand and unique colour palette.
INTRODUCING BOLD's NEW DIGITAL HOME
The new website is designed to be an immersive experience projecting a modern look and feel that accurately reflects the innovative nature of the growing company. Professional imagery and positive client testimonials provide credibility to the Bold Robotics brand name.
SHOWCASING INNOVATION
Bold Robotics’ products are given a spotlight under the Product Features section on the website. This engaging carousel of descriptive 3D renders effectively communicates the detailed components of each product and encourages curiosity about the solutions offered.
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