Project 03
There’s A New Landscape Company in Town
Brand Identity | Stationary Design | Signage Design | Vehicle Wraps | Premium Apparel Design
LEAVING A LASTING IMPRESSION
The landscape trade offers a desirable market for starting a small business. Demand for luxury landscapes is high, and the career provides many opportunities, pays well, and is rewarding. For these reasons, it has also created a very saturated industry. With plenty of established businesses all over southern Ontario and many new start-ups, standing out is becoming increasingly challenging. Our focus with Augusta’s rebrand was to create an unapologetically premium mark that could cut through the crowds and leave a lasting impression.
A VERSATILE AND TRANSFERABLE LOGO MARK
One of the takeaways from our process was the client’s desire for an icon that could perform in various branded environments and on multiple finishes and textures. The results had to be the perfect balance between simple and complex. Simple enough to engrave, die-cut, or embroider but also complex and detailed enough to grab attention and become iconic.
SUBTLE CAN SPEAK VOLUMES
In line with the desired premium feel, we embraced a clean and understated approach across all brand elements, from stationery to signage. This subtle yet impactful design philosophy ensured that Augusta’s brand experience was refined and memorable in a crowded market consisting mainly of louder brands.
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INNOVATIVE &
VERSATILE APPAREL
Branded business apparel doesn’t have to be limited to a left-aligned logo version on your left chest. Augusta’s custom-designed apparel takes inspiration from the most premium retail apparel brands on the market.
START A CONVERSATION EVERYWHERE YOU GO
Whether it was the eye-catching vehicle wraps or the distinctive signage, every branded touchpoint was designed to grab attention and spark interest, the underlying strategy remained an iconic and inspiring mark that would inspire a question or start a conversation.
GET EVERYONE WEARING YOUR BRAND
Combining innovative design with high-quality materials made Augusta Landscaping’s apparel increasingly popular. The brand transcended its industry boundaries, becoming a symbol of style and quality that employees and non-employees wanted to wear.
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