Project 02
The Whole Package: Reinventing a Real Estate Company
Brand Identity Design | Slogan Generation | Web Design | Stationary Design | Signage Design | Strategic Marketing | Social Media Management
MODERNIZING THE LOOK WHILE MAINTAINING BRAND EQUITY
With a strong reputation in the Greater Hamilton Area and over 20 years of selling homes and delivering sound real-estate expertise, Calvin Voortman and his small team were ready to make some changes. Ripple was tasked with reinventing the look of Voortman Realty while maintaining substantial brand equities. Our collaborative brand process led us to a sophisticated result that carefully balances contemporary design elements with the company’s rich heritage.
REFLECTING A RELIABLE & PROFESSIONAL REPUTATION
The essence of Voortman Realty’s success lies in its reliability and professionalism. Our design approach mirrored these values, ensuring every element, from the logo to the colour scheme, encapsulated the trustworthy and expert nature of Voortman Realty. This thoughtful design approach aimed to resonate with the Voortman experience – one of integrity and excellence.
CONSISTENCY
AT EVERY CLIENT INTERACTION
To ensure a seamless brand experience, we extended the refreshed design across all client touchpoints. This included stationery, signage, and digital assets, creating a consistent and recognizable brand presence. Our meticulous attention to detail reinforced Voortman Realty’s professional image at every interaction.
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CREATING A SLOGAN
FOR A HOPEFUL FUTURE
The new slogan, “Here’s to a Bright Future”, captures the optimistic and forward-thinking attitude of Voortman Realty. It serves as a promise to their clients, reflecting the company’s commitment to fostering prosperous client relationships and successful real estate ventures.
WEB REDESIGN & ROBUST DIGITAL MARKETING SYSTEM
Voortman Realty’s website underwent a significant design transformation. The Ripple team strategically elevated their digital presence to showcase their listings in the best light, tell the unique story of who Voortman Realty is, and highlight the services they offer. Next, we worked to complement our design work with a robust digital marketing system implemented to enhance online visibility and client engagement.
CONTENT STRATEGY AND THOUGHT LEADERSHIP
Our strategic marketing efforts included a content strategy focused on establishing Voortman Realty as a thought leader in the real estate market. By delivering valuable insights and industry trends, we positioned Voortman Realty as a go-to source for real estate knowledge, keeping them top-of-mind among their target audience.
SOCIAL MEDIA STRATEGY
Our social media management strategy aimed to mirror the professionalism of Voortman Realty. We created a consistent posting schedule with high-quality content that aligns with the brand’s values, ensuring a professional presence across all platforms. This approach enhanced engagement and reinforced the brand’s reputation in the digital space.
HIGH-QUALITY
BRANDED CONTENT
High-quality branded content was prioritized at every step, from online interactions to physical marketing materials. We ensured that each piece of content, whether a social media post, brochure, or email newsletter, resonated with Voortman Realty’s brand essence and communicated their message effectively.
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