With the many website builders available today, all claiming different benefits, choosing the right platform for your needs can be difficult. 

At Ripple, we build our websites on WordPress. As a top content management system (CMS), WordPress allows us to create, build and maintain websites with leading-edge, custom functionality.

As a design and marketing agency, there are four key reasons why we choose to build our websites on WordPress: its versatility, transferability, superior SEO capabilities and custom design opportunities.

Let’s take a closer look at the key reasons we build on WordPress. 

Versatility of the Platform

Clean Code

First, WordPress offers endless options for website building. Unlike drag-and-drop builders, it allows us to custom-code our websites. Using custom-coded elements, we can design and build websites from the ground up, creating a completely personalized user experience. 

One of WordPress’s most powerful features is that it allows us to build clean code. Using best practices, we can make code that is easy to read, understand and maintain. Clean code improves useability by decreasing loading times and simplifying the user experience.

By designing and building our own websites using custom code, we can create any type of website, from business sites to e-commerce to portfolios.

Integrations

Also, WordPress supports thousands of plugins, allowing us to enhance your website’s functionality. Although we can use specific plugins like WooCommerce or Zapier to provide e-commerce functionality or app integration support, we don’t rely solely on plugins. 

Our expertise ensures that we use plugins to strategically enhance your site rather than letting them do the bulk of the work. The customizability WordPress provides allows us to take a custom approach to design the best website for your unique business.

Scalability

The versatile WordPress platform allows us to create a website that will meet the changing needs of your business. 

Custom coding capabilities enable us to add pages or sections to your website without limitations on layout or style. Extra features like a blog can be quickly added to your website after the initial launch. 

The scalability of WordPress makes it an excellent choice for any business, from big to small, providing your website with room to grow.

Website Transferability

Second, we choose to build on WordPress because it doesn’t lock users into specific product plans or formats. 

This flexibility means you’re free to transfer your website to another agency or take on the management yourself. 

And, with WordPress being one of, if not the most common, CMS platforms, it’s easy to find a marketing or web agency to help you maintain your site. 

By giving you the freedom to work with thousands of professionals around the world, a WordPress-built site makes it easier to stay within your budget, too. Shop around to find an agency that understands your goals for website design and development, as well as price and timeline.

Superior SEO Capabilities

Strengths of WordPress

Third, WordPress offers superior SEO capabilities thanks to its popularity and characteristic strengths. 

Over 40% of the internet’s websites are built on WordPress, making search engines such as Google very familiar with its build structure. 

With a WordPress site, Google can easily find relevant information on your website and suggest it to users.

As a result, WordPress sites rank well as organic content on search engine result pages, increasing the views and leads your website receives.

Also, the clean code structure of WordPress offers high performance to its websites, which can increase the likelihood of Google ranking your website highly. 

SEO Management & Control

As marketing experts, having control over SEO is essential since it is constantly evolving. Important SEO characteristics like page titles, meta descriptions, page speed analysis and optimization can be managed by hand to ensure the best user experience. 

Optimization changes can be managed on a monthly basis to ensure your site is always incorporating best practices.

Design Opportunities

Fourth, one of the reasons why we choose to build on WordPress is the design flexibility it provides. 

With its custom-coding functionality, WordPress enables us to create a website in any format, with any number of pages. We can create a WordPress website fully optimized for a great user experience through intentional design.

Without the limitations of pre-built themes, we can design a website that integrates your brand’s identity through colours, images and typography.

WordPress provides designers with the opportunity to integrate custom features and leading-edge technology into your website to give it a personalized edge. 

Summary

Ripple uses WordPress to build websites because of the platform’s versatility, transferability, search engine optimization capabilities and unique design opportunities. 

Building on WordPress gives us a competitive edge among millions of websites by creating custom designs that stand out and deliver results. 

We believe that your website is a key component of your marketing strategy. It often serves as the first impression people have of your business, and that matters!

Having a high-functioning website that provides a smooth user experience will help your business stand out from the competition. With WordPress, your website is easy to update, keeping it relevant and current.

Finding a website design and development partner that understands your needs can be difficult, but it doesn’t have to be. Ripple Design & Marketing is equipped to help your business succeed through innovative web design and personalized marketing strategies. 

If you’d like to learn more about the benefits of a WordPress website for your business or Ripple’s web development process, please contact us. 

We’d love the opportunity to show you the benefits a custom WordPress website can have on your business!