Sharing access to your Google Analytics account is an important part of working with your marketing, web, or analytics team. Just like sharing access to your domain registrar, it should always be done in a secure and controlled way.
With Google Analytics 4, you can safely add users and assign specific permission levels without ever sharing your login credentials. This ensures your data stays protected while your team has the access they need to do their work effectively.
At Ripple, we follow these best practices to keep client data secure and collaboration seamless. Follow this step-by-step guide to learn how to grant or revoke access in your Google Analytics account.
Confirm You Have Full Administrator Access
Before adding or removing anyone, make sure you have Administrator access to your Google Analytics 4 account. This is your “Master Key”. It ensures you maintain full control of your website data, no matter who helps manage it.
You should always be able to:
- Add or remove users at any time
- Adjust access levels
- Maintain ownership of your analytics property
To confirm your access:
- Log in to Google Analytics.
- Click the Admin (gear icon) in the bottom-left corner.
- Select Account Access Management.
- Find your user name and verify you have the Administrator role.
We recommend using this same Google account for other core tools like Google Tag Manager, Search Console, and Google Ads. Keeping everything under one secure login makes it easier to manage your entire marketing ecosystem.
Once you confirm you have the “Master Key,” you can confidently add, update, or remove users as needed.
How to Grant Access in Google Analytics 4
To share access to Google Analytics 4, follow the steps below.
1. Open Google Analytics
Go to Google Analytics, click the Admin (gear icon) in the lower-left corner. Select your desired Account, then click Account Access Management under it.
2. Add a New User
Click the blue “+” button in the top right corner and select “Add users.”
3. Enter the User’s Email and Role
Enter the person’s Google email address (it must be associated with a Google Account). Choose the appropriate role/permissions, such as:
- Viewer: View reports only
- Analyst: Create and share assets
- Editor: Edit settings and configurations
- Administrator: Full access, including managing users
4. Send the Invitation
Click “Add” in the upper right corner. The person will receive an email invitation. Ask them to accept access to complete the process.
If You Don’t See the “+” Button
If you don’t see the “+” icon in Account Access Management, your account doesn’t have permission to add new users. Ask a colleague with Administrator access to invite new users for you.
How to Remove or Change a User’s Access
Sometimes you may need to remove a user or adjust their access level. Here’s how to do that.
1. Open Account Access Management
Go to Admin (gear icon) → select your Account → click Account Access Management.
2. Find the User
Locate the user’s email in the list. Click the three dots (⋮) to the right of their name and choose “Remove access” or “Edit role.”
3. Confirm Removal
Google will ask if you want to remove the user, click “Remove” to confirm. The user will immediately lose access to your account.
Best Practices for Secure Access
- Always use role-based permissions.
- Enable 2FA (two-factor authentication) on your Google Account.
- Regularly review and remove old users.
- Assign Administrator access to only one or two trusted team members.
- Document who has access and why.
Conclusion
Sharing access to your Google Analytics account doesn’t have to compromise your security. When permissions are granted correctly, you maintain full control of your data while giving your partners the access they need to work effectively.
At Ripple Design & Marketing, we use secure access delegation when managing analytics, ads, and tracking for our clients. This keeps your data protected while helping your campaigns perform at their best.
Want to see how Ripple can support your business? From analytics setup and audits to strategy, tracking, and optimization, our team can help you strengthen every part of your digital presence. Contact us today to learn more.