What is Meta Verified for Businesses?
You’ve likely seen the blue verification checkmark next to a business, celebrity, or influencer account on Instagram or Facebook.
Previously, this verification badge was only awarded by Meta to notable accounts. Today, businesses can apply for this verification badge through Meta Verified. This is a subscription service offered by Meta, which owns Instagram, Facebook and WhatsApp.
Meta states that the Verified subscription program for businesses offers impersonation protection, an enhanced profile, and the ability to use direct links in your posts. For businesses looking to strengthen their social media presence and build trust with audiences, Meta Verified can be a valuable tool.
This step-by-step guide explains how to set up Meta Verified for your business account using the Instagram app.
Step 1 – Confirm You’re Using a Professional Account
Before applying for Meta Verified, ensure your Instagram account is set up as a Professional account. This is different from a personal or creator account.
To check:
- Open Instagram and go to your profile.
- Tap the menu icon (three lines) in the top-right corner.
- Scroll down to the For Professionals section.
If you see the For Professionals section, you’re already set up as a business account.
If not, you’ll need to convert your account. Need help? Follow these instructions from Instagram.
Step 2 – Enable Two-Factor Authentication
Two-factor authentication is required for Meta Verified business accounts. When enabled, any login attempt will require a second verification step, usually a numerical code or approval prompt sent to one of your devices.
It’s important to set this up before beginning the verification process to prevent potential login issues after you’re approved.
To check your status:
- Open Instagram and go to your profile.
- Tap the menu icon (three lines) in the top-right corner.
- Tap Accounts Center.
- Select Password and Security.
- Choose Two-Factor Authentication.
If not currently enabled, follow any remaining prompts from Instagram to enable two-factor authentication.
Step 3 – Select Your Meta Verified Subscription
To begin the verification process:
- Go to your Instagram profile in the app.
- Tap the menu icon in the top-right corner.
- Tap Settings (menu in the top right corner).
- Under For Professionals, select Meta Verified.
- Select your desired subscription level – Business Standard, Plus, Premium, or Max.
Step 4 – Confirm Your Details
Once you’ve selected a subscription level, begin filling in your details as prompted on screen.
This may include:
- Legal business name
- Business address
- Phone number
- Website URL
- Domain
- Principals (key contact person)
Some information may be autopopulated based on details connected to your account.
Review and make any necessary corrections to your information before moving on to the next step.
When complete, tap Next.
Step 5 – Choose How to Confirm Your Connection
Select a confirmation method that can be used to confirm your Meta Verified status.
Choose from:
- Email: a confirmation code will be sent to you
- Phone call: you’ll receive a call with a confirmation code
- Identity verification: upload a document that verifies you as the principal of the business
Then tap Next.
Step 6 – Add Business Contact Info
Add and confirm your business contact information, including:
- Your phone country code (+1 for North America)
- Business phone number
Review your information.
Tap Next.
Step 7 – Receive Confirmation
An on-screen message should display confirming that you’ve submitted your info.
Tap Done.
You’ll see that your Verification is pending. It can take up to 3 days for Meta to confirm your verification. It may be approved more quickly if the information you provided is already linked to your account.
If Meta is unable to verify your business, your subscription will be cancelled, and you will be eligible for a refund.
Step 8 – Your Meta Verified Business Subscription
Once your verification is approved, you’ll receive a message in the Instagram app saying that your subscription is active.
Your blue verification badge will then appear on your account.
Frequently Asked Questions
How Long Does Meta Verified Approval Take?
It depends. Meta states that verification may take up to 3 days, although your business may receive approval sooner.
Do I Need a Business Account for Meta Verified?
To be verified as a business, you need a Professional account, which is easy to set up.
There is a separate process for Meta Verified for Creator accounts.
Is Two-Factor Authentication Required for Meta Verified?
For businesses, two-factor authentication must be enabled as part of the Meta verification process.
It creates an added layer of security to protect your account.
Can Meta Verified Help My Business?
Meta Verified can help increase recognition with your audience by confirming to users that they’ve found your official business account. It also offers enhanced account protection and other potential benefits.
Conclusion
Meta Verified is designed to help your business establish credibility and create a more trusted presence on Instagram and Facebook.
Verification can strengthen your social media presence, but it’s only one piece of a successful digital marketing strategy. At Ripple Design & Marketing, we create comprehensive marketing strategies designed to help your business see results, from your social media to your website and beyond.
Ready to spend more time focusing on your business and less time managing your marketing?
Get in touch with our team. We’re ready to help.