Project 07
CRAFTING A TIMELESS MILLWORKING BRAND WITH THE PRECISION AND QUALITY OF THE JOINERY ITSELF.
AN IDENTITY
BUILT TO LAST
Inspired by the iconic dovetail joint, the brand we created for Dovetail Drawers emphasizes precision, quality, and tradition. The logomark features layers of detail, connecting the dove – representing care – to the dovetail joint, subtly reflected in its tail feathers. With an authentic feel, Dovetail Drawers’ visual identity speaks for itself in any application, whether as a wood engraving or digital icon.
QUALITY-FOCUSED
WEB DESIGN
Dovetail’s web design conveys the company’s commitment to quality in every facet, from user experience to written copy. We designed a website that is easy to navigate, yet still holds attention and allows their craftsmanship to shine through.
E-COMMERCE
MADE SIMPLE
Customers may not always associate custom-built, high-quality products with a seamless online shopping experience–but for Dovetail, we accomplished just that. The dedicated products page allows customers to browse, view details, and add items to their cart with ease. From first click to checkout, Dovetail’s site is optimized for a straightforward shopping experience.
A MODERN TAKE
ON TRADITION
Establishing a new brand in the millworking industry required balance: standing out while showing respect for craftsmanship and heritage. Dovetail’s brand exemplifies quality and outstanding service, and sets them up for the future through a modern online ordering experience. The adaptable logomark maintains its recognizability in every application, standing out from its competitors.
ATTENTION TO
EVERY DETAIL
Each element of the Dovetail brand was intentionally crafted, reflecting the same attention to detail that sets them apart. The entire brand system is adaptable, allowing the icon to become a standalone mark of quality. The full emblem reinforces trust and Canadian-made craftsmanship, supporting lifelong relationships with customers and homebuilding partners who seek only the best for any project.
A FOUNDATION
FOR THE FUTURE
Dovetail’s brand identity and digital experience were designed to establish the company as a respected name in the market and lay the necessary groundwork for successful operations and professional partnerships. From apparel and vehicles to every product leaving their shop, each touchpoint was designed to help Dovetail leave an enduring mark.
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