What is a LinkedIn Company Page?

A LinkedIn Company Page is your business’s professional profile on the world’s largest business networking platform. With over 1 billion professional profiles, LinkedIn serves as a critical hub for B2B connections, brand awareness, and industry engagement.

Your Company Page allows you to share updates, showcase your products or services, post job openings, and engage in meaningful conversations with potential clients and partners. It’s where your business builds credibility and maintains an active presence in your professional community.

Why Add Admin Users to Your Company Page?

Managing your LinkedIn Company Page effectively often means bringing others on board to help. Whether you’re adding team members or working with a marketing agency, granting the right level of admin access is essential for smooth collaboration.

There are several common reasons you might need to add users to your page:

• Enable an agency to manage your content: If you work with a marketing or social media agency, they’ll need access to create posts, respond to comments, and manage your LinkedIn presence
• Delegate tasks to employees: Marketing team members, community managers, or communications staff may need the ability to publish content and engage with your audience
• Allow analytics access: Team members focused on performance tracking can be granted view-only access to monitor page metrics and export data
• Manage paid advertising: If someone handles your LinkedIn ads and sponsored content, they’ll need specific paid media admin permissions

By assigning the appropriate level of access, you ensure each person has exactly what they need to fulfill their responsibilities, without compromising your page’s security.

Understanding LinkedIn Admin Roles

Before adding admins, it’s important to understand the three main roles available:

• Super Admin: Full control over the page, including the ability to manage other admins
• Content Admin: Can create and manage posts, plus comment on behalf of the page
• Analyst: View-only access to page analytics with limited third-party tool integration

How to Add an Admin to Your LinkedIn Company Page

Follow these simple steps to grant someone access:

1. Log in to LinkedIn
Access your account and ensure you’re viewing your homepage.

2. Navigate to your Company Page
Click your profile image in the top right corner, then select your company from the dropdown menu. If you manage multiple pages, choose the correct one.

3. Open Admin Tools
In the upper right corner of your company page, click “Admin tools” and select “Manage admins” from the dropdown menu.

4. Click “Add Admin”
You’ll see a blue button labeled “Add admin”. Click it to begin the process.

5. Search for the User
Enter the name or LinkedIn profile URL of the person you want to add. Note that they must have an active LinkedIn account to receive access.

6. Assign Permissions
Select the appropriate admin role based on their responsibilities, then click “Save.” The person will receive an email notification about their new admin rights.

Adding Paid Media Admins

If someone will be managing your LinkedIn advertising campaigns, they’ll need paid media admin access. Here’s how to set that up:

1. From the “Admin tools” menu, select “Manage admins”
2. Click on the “Paid media admins” tab
3. Enter the person’s name and choose their access level
4. Click “Save”

This access level is specifically designed for team members or agencies handling LinkedIn ads and sponsored content.

How to Request Access to a Company Page

On the flip side, if you need to request access to a client’s page, the process is straightforward:

1. Log in to your LinkedIn account
2. Navigate to the company page you need access to
3. Click “More” on their page
4. Select “Request admin access”
5. Check the confirmation box and click “Request access”

The company will receive a notification and can grant you the appropriate permissions.

Important Reminders

• You must be a first-degree connection with someone to grant them admin access
• All admins can create Direct Sponsored Content by default if you have an active Campaign Manager account
• You can approve or deny pending admin requests from the “Pending Admin Requests” tab (visible only when requests are waiting)

Managing your LinkedIn Company Page doesn’t have to be complicated. With the right people in place and proper permissions assigned, you can build a strong presence on the platform while maintaining control over your brand’s voice and messaging.

Need help managing your LinkedIn presence? Ripple Design & Marketing specializes in helping businesses leverage LinkedIn for growth. From content strategy to paid advertising, our team can help you make the most of your Company Page. Contact us today to learn how we can elevate your LinkedIn marketing.